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UK industrial optimisation specialist Powerstar is citing its success in recent years in the Australian packaging, retail and logistics sectors as a key factor in its decision to establish a dedicated office in the country.
The company said that in recent years, working through agents and distributors, it had enjoyed strong sales of its voltage optimisation equipment to such companies as Coles in the retail sector and Swire Cold Storage in the supply chain market.
To date it has systems installed in some 30 organisations in Australia, and hopes to build on this with the opening of a direct sales and representative office in Melbourne.
Heading up the Australian operation is Sam Czyczelis, previously with Swire Cold Storage in a national role as general manager, engineering services. Swire Cold Storage has installed 10 Powerstar units across the country.
Powerstar's technology is built around a triple-wound voltage optimisation system that systematically reduces a site's voltage to the correct operational level and cleans the supply to reduce electricity consumption and improve a company’s carbon footprint.
“Companies involved in packaging manufacture and production will greatly benefit from this technology,” Czyczelis said.
He said that as part of its expansion strategy in Australia, the company was also looking at establishing partnerships with a number of energy consultants and third party distributors to help promote and sell Powerstar.
