Play with your yoghurt, kids

The twenty-first Scooby-Doo video has just been released. Scooby-Doo! WrestleMania Mystery was released by Warner Home Video on 24-25 March.

It's not easy to get anyone excited about the twenty-first anything. And in the world of kids' entertainment, the competition is fierce.

Ditto, the kids' snack food sector.

So to drum up excitement for the film and sell more yoghurt, Warner Bros. Consumer Products and Pauls put their resources together and launched Scooby-Doo yoghurt featuring on-pack augmented reality technology that brings the detective and his friends to life.

The yoghurt packaging includes a code for kids to scan with a smart phone or tablet, that allows them to download and enjoy the AR Scooby-Doo activity. Kids can go on an entertaining adventure and take control of the Mystery Machine to help Scooby-Doo and his myth-busting friends on a spooky snack mission.

The new yoghurt snack joins a range of Pauls kids yoghurts - all made with full cream milk and containing good bacteria, acidophilus, with no artificial colours and real fruit bits.

The new yoghurt is available in three flavours including vanilla, strawberry and banana, and is sold as a 12-pack with four single serve tubs of each flavour, for lunch boxes and on-the-go eating.

Pauls Scooby-Doo yoghurt is available at Coles supermarkets and independent grocery stores.