PepsiCo Australia is following the personalisation trend by printing emojis on its bottles and cans.
The PepsiCo Design & Innovation Centre created hundreds of 'PepsiMoji' designs to be used both globally and tailored for local markets such as Australia.
All the designs use Pepsi's circle globe shape and the colours of blue, red and white, creating a universal language system proprietary to the brand.
“‘Say it with Pepsi’ will come to life in the real world in the most unexpected ways, moving beyond the digital world into the physical world,” PepsiCo Australia and New Zealand marketing director, Jenni Dill, said.
In Australia, consumers will be able to find 35 PepsiMoji designs, including nine designs that reflect the unique nature of Australia and the Aussie consumer – from summer love and sunglasses to BBQs, football, cricket, and surfing.
The PepsiMoji designs will be seen on Pepsi Regular cans and bottles.
A custom PepsiMoji keyboard with hundreds of PepsiMoji designs for mobile and social use will be available on 7 March for free download on the Apple App and Google Play stores.
