The company that packaged Bud Light for the Super Bowl, Cadbury Dairy Mlik for joy and Ben & Jerry’s for the thrill of ice cream, just made a ball pit for grown-ups.
81,000 plastic balls were used to fill a space in the studio’s West London offices. Pearlfisher made it free for anyone to “Jump In” (this is the installation's name) and the agency is donating one pound to disadvantaged kids’ charity, Right to Play, for every person who does so.
The installation was the idea of Karen Welman, Pearlfisher's founding partner and chief creative officer and senior creative strategist, Jack Hart. The news of its existence has spread rapidly.
A simple statement on the YouTube video outlines the thinking behind the idea: “We decided to celebrate how childlike fun and freedom encourages and promotes pure creativity by turning part of our studio into a ball pit. “
[A Bud Light Super Bowl 2015 example of what fun and freedom did for Pearlfisher's creativity]
Even the UK’s news media has lent a hand to get the word out. The ball pit experience/installation is now sold out until it closes on 13 February.
Jack Hart explained, "We now expect our work-life needs to be met through flexi-working, childcare and health cover. But, as our expectations of work-life balance increase and diversify, so do demands for productivity. As a result, the concept of play is now driving a huge cultural shift that we all need to embrace and engage with. The future of work is play."
