UPM Raflatac’s new VANISH range of ultra-thin, clear PET films are a good choice for companies looking to maximise brand representation and boost quality and performance to new levels.
In the beverage segment, VANISH labels offer an ideal alternative to pre-printed bottles and cans – and they allow for new decorating methods, which can be key differentiators in the spirits, energy drink and bottled water markets.
Additionally, when paired with a water-whitening resistant adhesive, Vanish products ensure brands look as good in the ice chest or cooler as they do on the shelf.
In the food packaging segment, VANISH films allow designers and brand owners to incorporate the actual product into label designs and graphics while still emphasising the brand. When compared to paper labels or glue-applied wraps, this bold approach helps differentiate products on retail shelves and positively influence consumer purchasing decisions.
