• Marco Hilty: “Packaging that shows the product inside increases consumer trust and the likelihood of purchase."
    Marco Hilty: “Packaging that shows the product inside increases consumer trust and the likelihood of purchase."
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Amcor's latest innovation in metal-free packaging technology, Amlite, provides transparent packaging as an option even for sensitive products.

AmLite is a lightweight, transparent material that offers product protection, a strong seal and improved packaging appearance. In addition to transparent, AmLite is also available with a white sealant layer, resulting in brighter printed colours by eliminating the grey background of metal-based materials.

At Pack Expo in Las Vegas (28-30 September) Amlite's performance on packing lines will be demonstrated on Inever’s new MVC1200 machine, which will be running the white version of AmLite.

The MVC1200 machine from Inever is as new concept in VFFS4 side seal sachets, offering speed, efficiency and quality.

Available in 900 mm and 1200 mm film reel, it is suitable for high production output.

The new MVC introduces a new way to fill and seal, by combining a continuous technology and intermittent seal process, providing high quality seals at high speed.

This technology allows the use of high quality films, (up to 100 micron thickness) and is able to produce up to 120 strokes/minute per lane (for example: 1,000 sachets/min 70x120 mm, 50ml).

“Brand owners can now easily choose transparent packaging, even for sensitive products,” said Marco Hilty, VP Marketing and R&D for Amcor Flexibles Europe and Americas.

“Packaging that shows the product inside increases consumer trust and the likelihood of purchase. For sensitive products, however, this was typically not a practical option, and they were hidden behind aluminium-based or metallised packaging,” Hilty said.

“AmLite gives packaging designers and marketing teams a cost competitive alternative.”

AmLite was developed using Amcor Barrier Coating, a micro-thin transparent barrier layer that is deposited on a base web.

The result is a lightweight material with barrier levels approaching that of aluminium.

AmLite also utilises special high performance grades of PE or OPP sealant, for excellent performance on packing machines and a reliable seal.

In a lifecycle analysis, AmLite provided a 40% carbon footprint reduction and 21% weight reduction compared to standard Alu-based materials.

AmLite can be used for a range of ambient wet and dry food products, as well as medical and personal care products like powders and lotions.

AmLite also offers excellent sealing properties and a strong seal to create a variety of pack formats, including regular, stand up and spouted pouches, as well as flow packs, sachets, and more.

Food & Drink Business

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