Orora’s Rocklea Corrugated Fibre plant in Queensland is now open for customers' virtual viewing, thanks to a new VR solution developed with local uni students.
The new Virtual Reality (VR) concept was first triggered by Orora’s crowd-sourcing platform and the company adapted the idea to better serve our corrugated customers, according to Gabriel Deragopian, Orora’s OFP key account manager and project lead.
“With many of our customers being time poor and unable to attend site visits, we can now take the Rocklea plant to them, using a combination of video footage, interviews and graphics to showcase this world-class facility,” Deragopian said.
The project kicked off in March this year with an approach made to students from the University of Canberra who were based on the Gold Coast to work on the assignment.
As a result, the University’s Interactive Digital Media students have completed the project as part of their formal course, earning a High Distinction for their efforts along the way.
The students worked with the Orora team to storyboard and shoot the video, which incorporates clever cinematography such as 3D cameras mounted on drones.
The virtual tour starts at reception, moving through the offices and then into the plant. Along the way, Orora’s Northern Region quality systems manager, Brad Ross explains how the plant and equipment works. At the same time, customers use a VR headset to look around the facility, providing a truly immersive experience.
A number of Orora’s sales team now carry the VR headsets, which hold mobile phones that have the video pre-loaded. They can then show the six minute video to their customers, which is proving a hit in a state the size of Queensland where it is not always practical for customers to travel vast distances to physically tour the Rocklea facility.
While the first VR production has been used to support customers, a second production is now being planned to help heighten safety awareness at the plant.
