Stora Enso positions itself as the global rethinker of the biomaterials, packaging, paper and wood products industry. Its goal is to keep innovating solutions based on renewable materials for consumer goods and industrial packaging applications.
In September last year, Recreate Packaging was organised for the second time by Stora Enso and Finland's Aalto University’s International Design Business Management (IDBM) Program to challenge conventional thinking and the use of materials in packaging.
“A key motivator of the competition was the recognition that current packaging practices and solutions are not always innovative and do not use the full potential of new materials and design,” stated jury head, Professor Mikko Koria of the International Design Business Management (IDBM) Program at Aalto University School of Business.
The second Recreate Packaging invited the international design community to rethink travel packaging. Entries were accepted from 9 December to 31 January.
The beauty care travel packaging concept, “Have a Nice Trip,” by German designer, Arthur Schmidt, was judged to be the most traveller-friendly solution of the 118 entries received and won the first prize of EUR8,000. The moisture-proof primary dose packs of shampoo, shower gel and body lotion are covered by a protective sleeve that offers generous printing space for branding and communication.
“The package is simple and easy to use, logistically efficient and protects the contents well. The concept could be easily incorporated in a beauty care product family as a supplementary travel version. It is surprising that we have not seen such a solution in the market before,” the jury stated.
Second prize was awarded to Travel Shaver - a shaving product kit designed by a team made up of freelance designers, Ville Merisalo and Antti Ojala, together with August Salo, a student from the Lahti Institute of Design, from Finland. The packaging solution for liquid, gel and aftershave products uses a combination of renewable carton board and corrugated materials instead of plastic packaging, and incorporates several user advantages.
Third prize was won by Duncan K. Anderson and Jenna Parkkinen, students of the Lahti Institute of Design, Finland. The jury liked the shape and functionality of their concept, called Reloaded, which uses barrier-coated board for primary packaging and corrugated board for secondary packaging. The concept is also suitable for other product segments, from cosmetics and beauty care to confectionery and foods, consumed at home or on the go.
Three honorary mentions were given:
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The Pocket Travel Kit by Marta Wrzodak, a student of the Academy of Fine Arts in Gdansk, Poland
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Get&Go by Ivan Pajares, Jordi Ros and Koldobika Goikoetxea, students of ELISAVA, Spain
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? by Serena Bonomi, a student from IED Design Milano, Italy. (pod image on home page)
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