Contract packaging specialist Multipack, based in Moorebank, NSW, has acquired the major assets, customers and key staff of Creative Pack, in a move it says will strengthen its presence in the fast moving consumer goods (FMCG) market.
Creative Pack is an Australian promotional packaging specialist, and has been involved in FMCG co-packing industry for over two decades.
Creative Pack founder and managing director, Brad Devine, said the sealing of the deal follows more than a year of discussions and negotiations between the two companies.
He said the combined business would now be able to build on each company's respective strengths in their speciality fields.
“I believe it's one of the most significant industry initiatives I’ve seen in my 23 years in the contract packaging industry,” Devine said.
“The complementary nature of the two businesses is extraordinary, and will bring tremendous benefit to Australia’s major FMCG brand-owners.”
Multipack co-founders Frank van den Berg and Adam Rawson added that the combination of Multipack’s low cost base and technical efficiency and Creative Pack’s innovation and FMCG experience would help it manufacture products to revolutionise the promotional packaging space.
Devine has taken on the role of chief marketing officer for the merged business, with Rawson to oversee overall leadership and management of the organisation.
