Coca-Cola South Pacific is targeting teens and mums with a range of 'selfie-inspired packaging options' within its Fanta brand.
Named 'Be More Fanta', the campaign encourages activity on social media which brings out people's “fun, playful side”.
A 30-second advertising clip shows early teens pulling pranks on each other and taking 'bonkers' photos.
Three sub-headings read: ‘Be More Bonkers’, ‘Be More Prankster’ and ‘Be More Colourful’.
There is even a new selfie can featured, with the hashtag #BeMoreFanta.
The campaign identifies the two key audiences as teens and mums, with mums reminded of the value of play.
However, it is unclear how mums will be using the selfie can.
"The 'Be More Fanta' campaign is at the forefront of our strategy to bring more play into the world… Fanta also has a proven track record of success, having delivered significant growth since 2009 and is continuing to flourish,” Fanta brand manager, Ramona Spiteri, says.
