Lolly packs reflect brand's 'real' image

The new Allen’s Jelly Tots appear in re-designed packs which feature the names of real ingredients rather than “confusing numbers”, according to the company.

The packs also feature digital QR codes that link to more in-depth nutritional information.

Accredited practising dietitian and nutritionist Nicole Senior said redeveloping the full range of Allen's confectionery with no artificial colours and clean labelling was a positive move.

“Parents are looking for more natural ingredients and labels they can understand,” she said.

Nestlé general manager – confectionery, Martin Brown, said the changes to the range were part of Nestlé’s ongoing initiatives to help people improve their nutrition, health and wellness.

“At the end of last year, Allen's moved to 100 per cent no artificial colours across its entire range, to give our consumers certainty that any and all of their lolly favourites include only naturally derived colours,” Brown said.