Labelexpo Europe will offer insight into active and intelligent packaging as part of its show offering.
The Smart Packaging Lab will include a round-up of advances in substrates, inks, digital systems and printing.
Visitors will also view augmented reality systems, radio frequency identification (RFID) and near field communication (NFC) smart tags alongside anti-bacterial films that prevent label contamination.
Here are some other show highlights:
- Avery Dennison will feature RFID technology from its Retail Branding and Information Solutions (RBIS) business. RFID can improve efficiency by offering heightened product visibility throughout the end-to-end global supply chain. The company will also feature FiberTracker, an anti-counterfeiting labeling solution with fibre patterns that can be scanned at point of purchase to validate product authenticity.
- Visitors will be able to try out Blippar, which harnesses augmented reality and image recognition technology to bring the physical world to life through smartphones.
- EyeSee helps marketing communicators with fast eye tracking and facial coding insights. The company measures and maximizes return on advertising, shopper and digital using its online webcam-based platform to track eyes and facial expressions with respondents’ laptop and webcam at home.
- Seido Systems will demonstrate the latest in 3D technology for package printing, from individual designer through product development collaboration to the manufacturing department.
- Systec, a German manufacturer of cylinder and flatbed screen printing and slitting equipment, will be displaying various techniques for printing flexible printed circuits for labels and electronic devices.
- Taghleef Industries will be promoting its DERPROSA Bacterstop’s range: anti-bacterial BOPP films for food contamination prevention applications. The BOPP films are treated on one side with either matt or gloss with anti-bacterial properties, while the other side is corona-treated for printing and laminating. Applications include pressure sensitive, roll fed wrap around and in-mould labels.
Labelexpo's Lisa Milburn said the smart packaging section of the market is fast evolving.
“Brand owners are trying to leverage consumer loyalty, and want to improve efficiency in the retail chain and protect against anti-counterfeiting,” she said.
The show will be held in Belgium from 29 September to 2 October.
Register here for your early bird rate.
