Kmart has partnered with Mondelēz to sell personalised jars of Vegemite leading up to Christmas.
For $10, consumers can have Kmart print the name of their gift recipient on a 455g jar and send it locally or overseas.
The Vegemite campaign follows a similar idea by Nutella last Christmas which encouraged consumers to take selfies with their personalised jars using the hashtag #mynutella.
Some consumers chose to satirise the brand by personalising their jars with labels such as #allergen and #diabetes.
