Kellogg’s has created specially marked packs to encourage consumers to help Aussie children who start their day hungry.
It will donate three million serves of cereal to Foodbank and will use a striking packaging design that educates shoppers about the cause.
With one in seven missing breakfast daily, many are not reaching their full potential according to Foodbank Australia’s Hunger in the Classroom report.
Of the school teachers surveyed, 95 per cent said it was difficult for students to reach their full potential academically and in physical activity when they came to school hungry.
The average student loses more than two hours a day of learning time when they come to school hungry, according to the report.
The cereal will go to children and families in need as part of Kellogg’s global Breakfasts for Better Days initiative, and Foodbank’s upcoming nationwide shopper campaign called Food Fight.
Foodbank CEO Jason Hincks said the donation would help provide much-needed assistance in filling hungry stomachs.
The global Breakfasts for Better Days commitment saw one billion serves of cereal and snacks donated between 2013 and 2016, and Kellogg's wants to continue making a difference.
Consumers will help by purchasing specially marked packs of Kellogg’s cereals from Coles, Woolworths and IGA stores from next month (July). Each pack purchased will help provide breakfast to Australian children and families in need.
