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Having signed up earlier this year as brand ambassador for Mt Franklin Lightly Sparkling (PKN, March, p.34), former Miss Universe Jennifer Hawkins has further personalised her relationship to the brand, with her bikini prints now adorning bottles of the water.
In the first collaboration of her “Cozi by Jennifer Hawkins” swimwear label, selected prints from the collection have been incorporated in new limited edition packaging of the water for the summer.
Six of the prints will be used to decorate Mount Franklin’s Lightly Sparkling 450 ml collectable bottles from now until February next year.
Two prints, meanwhile, will be used on 250 ml and 750 ml glass bottles of the brand, owned by Coca-Cola Amatil (CCA).
CCA says the branding is designed to make the bottles “the ultimate summer accessory: healthy, hydrating and fashionable".
“Jennifer has designed the [Coz]i range with all tastes in mind to ensure there is something to suit everyone and match every outfit. Animal print continues to be on-trend with leopard and zebra print patterns appearing on-pack. Spots and stripes also make an appearance alongside a floral pattern for a feminine touch.
Hawkins herself was effervescent about the collaboration.
“I’m thrilled that my collection will not only be seen on women across the country, but on bottles of Mount Franklin Lightly Sparkling as well,” she said.
“I often carry a bottle of Mount Franklin Lightly Sparkling with me, so I’m really excited that I’ll be able to carry one with one of my own prints on it this summer.
“It’s a great collaboration as there are so many natural synergies between Mount Franklin Lightly Sparkling and my swimwear label, and it’s fantastic to see my brand continue to grow.
