Metallics have featured in almost every 2015 packaging trend report. They go hand in hand with luxury packaging and create standout on crowded retail shelves.
The Kurz DM Liner is the next generation machine for processing high gloss or holographic digital metal foils using hot stamping and coating technology. The new liner is being introduced at the Xeikon Café Packaging Innovations event in Belgium from March 10 to 12
If you’re not attending, here’s a preview of the new machine’s features.
Paper sheets are first partially printed with dry toner, then the preprinted areas are coated with digital metal foil in the DM Liner. In the final step, the print media can be overprinted digitally or offset to produce a wide variety of bold metallic colours.
Because the pre-printing with toner is digitally controlled, it is possible to add personalised content, serial numbers or individualised design elements.
The DM Liner model can apply 5 to 30 metres of digital metal foil per minute and is suitable for paper with weights between 90 and 350 grams per square metre.
“Digital Metal combines digital printing with coating and metal-transfer process to create metallised surfaces, even for small runs or individual prints such as personalisation,” noted Sonja Steffl, project manager digital metal at Kurz.
“We believe our new technology around the DM Liner is ideally suited to help Xeikon customers and brand owners to highlight how decorating digital print with real metal effects can impact the market and open up production opportunities.”
“The ability to add special effects to quality digital print will give brand owners a greater chance to make their product pop and create a wow factor to help them stand out from the competition. Kurz is continuing to be a leader in the field of foiling by developing this unique technology that delivers high quality foiling. We are delighted to find a partner that will help our customers work with specialist associated technologies to further strengthen their print services portfolio,” Jeroen van Bauwel, director product marketing at Xeikon, added.
Kurz’ portfolio includes ways to increase security to prevent counterfeiting.
