Once upon a time before the word, superfood, was part of everyday language and superfoods themselves became part of everyday diets, IsoWhey was a specialist range of whey protein powders for weight watchers and exercise fans.
Now, the brand is sold in more than 3,000 pharmacies and health food stores across the country and its product ranges include snacks, meal replacement bars, nutrient boosters and Isowhey Wholefoods.
IsoWhey Wholefoods is range of nutrient-dense superfood blends in a base of base of organic bio-fermented pea + brown rice protein. This new range is not entering a sparsely populated category. Superfood supplements are the hot new food trend right now. So Isowhey's branding and design agency, Frankie & Boyd, got to demonstrate what its mantra - “To continually aspire towards bright ideas and distinctive designs that are recognised and rewarded" - can achieve.
Frankie & Boyd creatives - Katrina Franklin and Jill McMahon – achieved distinctiveness, shelf shout and retailer interest for the new range.
“The strength of our pack design has been noted as a key factor behind Priceline accepting the full range of IsoWhey Superfoods exclusively for six months before even sighting the finished product, the two creatives noted, “a testament to this fresh and impactful packaging range.”
“The full range has also met with overwhelming acceptance and positive support by the Trade and Health Practitioners nationally,” Nicolie, product manager, IsoWhey, added.
The design was inspired by the nutrient-rich ingredients embodying wholefoods and began with the creation of an intricate hand drawn Aztec style design, symbolic of the link to natural products.
Frankie & Boyd's designers then added an eye-catching burst of vibrant fluoro colour to each pack to give it modernity and appeal. The bright colours were also used to differentiate the Isowhey Wholefoods' ranges - Protein, Superfoods and Snacks - creating a fresh and impactful range at shelf level.
