This huge Mini Oreos’ story began at the end of June, with the world’s teensiest shop in its tiniest town - called Mel’s Mini Mini Mart.
That Dr Seuss-esque tale, by Mondelez’ Oreo ad agency, The Martin Agency, became a big thing. And The Martin Agency then worked out how to make it bigger.
And so, on 11 August, Elsie Eiler of Monowi, Nebraska received an unexpected petite package containing Oreo Minis from Mondelez. Just for being the only resident in the tiniest town in the US – a town with only one person living in it.
So, too, did all 209 inhabitants of Greigsville, New York. (Sasquatch, who is rumoured to live in its woods, did not get one). In fact, every resident in the US’ 50 smallest towns received a tiny package. And Mondelez received the chat, and the love, that was shared throughout the world from Weeki Wachee, Florida, that sits on top of a natural-forming spring, from Balltown Iowa, that has the state’s oldest restaurant and bar… and from the world’s media. Mondelez had chosen both its idea and its quirky little gift recipients rather well.
Now, anyone in the US can send a teensy Oreo package, via the Oreo Mini Delivery website. Provided they’re quick. This is an idea with 'instant enthusiasm igniter' in its DNA and the 500 little gifts available will be distributed on a first-come-first-served basis until 22 August. Those who miss out on cookies, however, can send personalised messages accompanying a special "digital.GIFt" instead.
The packages “come from” Mel’s Mini Mini Mart. And the cookies come in teensy 5cm by 5cm boxes that are tied up with string and, like all tiny things, are irrepressibly cute.
In a miniature press release, Janda Lukin, senior director at Oreo Mondelez International explained where the idea came from, “At Oreo, we truly believe that it’s the little things that make life special, from little gestures to little places. We thought Oreo Mini was the perfect token to recognize and celebrate those special little things in life that have big impact. Oreo Mini Deliveries are our way of saying a little thanks to the people and places who help put a little bit of wonder into the big world every day.”
