A re-imagining of the traditional Nestlé Nesquik packaging, enabling children to easily dispense measured portions of the milk flavouring while also protecting the flavour granules from air and moisture exposure, was the judges' pick for top honours at this year's Cormack Packaging Innovation Awards.
The granule dispenser design by University of Technology Sydney (UTS) student Mitchell Bailey was named the top winner in this year's awards, which considers packaging designs by tertiary industrial design students from around the country.
This year's awards, the 11th edition of the annual awards organised by Cormack Packaging, took the title “Legs Eleven” as its inspiration, and asked students to re-design popular fast moving consumer good (FMCG) packs of products that appeal to pre-teenage consumers.
Bailey's Nesquik dispenser, one of several designs that used the popular milk drink as its re-design subject, was among 21 finalists this year which had been selected from more than 100 entries.
Second place getter was a new juice bottle design by University of NSW student Dale Wakeham, which impressed judges with its ability to convert into a toy car when finished. Third prize was awarded to a new dispensing packaging for baby powder designed by Sarah McGann from UTS.
While it missed out on top honours, a Colgate toothpaste dispensing system designed like the “Toothfairy's castle” (pictured below) earned UTS student Nancy Malik a scholarship from the Australian Institute of Packaging (AIP) to help her hone her packaging design skills in the next year. Malik's toothpaste castle had also earned it highly commended honours in the overall awards.
Cormack's managing director, Mathew Cormack (below, presenting the top award to UTS' Mitchell Bailey), praised the designs submitted for this year's awards, noting all the finalists displayed innovative thinking in approaching the awards brief.
“The journey of innovation will start with a single step forward and a belief that anything can be possible through clever thinking and a drive to achieve,” he said.
“We look forward to taking that step with our customers with this next generation of design in the coming years.”
