Coopers Brewery's popular beer brand, Coopers Clear, has been given a makeover with new-look bottle labels, cans, cartons and cluster packs.
Coopers Clear was introduced in 2010 to provide drinkers with a full-strength, low-carbohydrate dry beer.
It is currently the company's fourth biggest selling beer behind Coopers Original Pale Ale, Sparkling Ale and Mild Ale 3.5%.
However, after five years Coopers thought it was time to revisit and refresh the label and brand design.
Adelaide firm On-Creative designed a new look that stands out in the market and reflects Coopers Clear as an easy-drinking summer beer.
The new labelling (by Labelmakers) is in fresh blue and silver tones, emphasising the freshness of the drink and highlighting its low-carb credentials.
The design is carried over on all primary and secondary packaging.
Coopers Brewery chose to refresh the packaging ahead of summer, and Coopers reports the brewery is working a full capacity ahead in anticipation of demand over the Christmas period and the summer months.
