Having branched out from its traditional glass bottles in recent years with packaging made from plant material and PET plastic, Coca-Cola is now pioneering a new packaging material – ice.
The beverage giant has announced that in a new summer promotion in Colombia, it will be selling its product at beachsides in bottles crafted entirely from frozen water, using the tagline: “Fria hasta la ultima gota” or “Cold to the last drop”.
The frozen vessels are true to their glass counterparts, keeping with the company’s iconic contour bottle, right down to the its trademark name etched into the ice.
To make the special edition bottles, teams created a new packaging design and production process to manufacture the ice bottles and transport them to the hot Colombia beaches.
The process starts with pouring micro-filtered water into silicon moulds, then freezing the water to minus 25 degrees Celsius and filling the moulds with Coke.
To ensure those ordering up the iced Cokes don’t walk away with frozen fingers, each bottle is wrapped with a rubber red band sporting the Coke logo that allows the drinker to hold the beverage with comfort.
Once the bottle is liquefied, the band doubles as a bracelet fans can wear.
The company has made no decision yet if it will extend availability of the special edition bottles to other countries. Nor is there word if it's planning a “Vanilla Ice” variant.
For a taste of the bottle's marketing, click on the video link below:
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Coca-Cola's ice bottle is helping beach goers in Colombia chill out this (northern) summer.
