Organic health food product CO YO has won a Retailers’ Choice Award while celebrating new packaging at the Naturally Good Expo in Sydney.
Picking up the award for Best Organic Food Product, founders Henry and Sandra Gosling have been recognised for pioneering the coconut alternative industry in Australasia.
CO YO has a range of coconut yoghurts and ice-cream alternatives and its new-look labels focus on the strength of its recognisable logo of two coconut trees, according to Sandra Gosling.
“The image celebrates the CO YO brand for what it has become – a whole new food genre of coconut yoghurt,” she said.
“The coconut yoghurt range is clean and fresh in its simplicity of design, while our coconut ice cream range features some hand-drawn illustrations that celebrate our beautiful ingredients.”
After consulting numerous design agencies the Goslings decided to keep the re-branding exercise in the family, with son Jonathon overseeing the design and his partner Jessica hand-drawing the illustrations and fonts.
“While they're both experienced designers, they're more well-known for their work in the Australian fashion industry rather than food packaging,” said Gosling. “But they know the CO YO brand better than anyone and we're thrilled with the results.”
The new labelling will be rolled out in leading health food stores and selected independent grocers over the next few months, buoyed by strong feedback at the expo, and the award.
The Naturally Good Expo showcases trends and developments in the Australian natural and organic products market.
The self-adhesive labels are printed digitally on an HP Indigo WS 6000 by Brisbane-based Ultra Labels.
Graham Ashkar, business development manager at Ultra Labels told PKN that companies like CO YO are seeing the benefits of digital printing because of the high quality and accuracy of print that is possible, combined with the flexibility to change designs at very low cost and the efficiency of turnaround, allowing fast speed to market.
Sandra Gosling told PKN that labelling the cups allows greater flexibility while the company looks to standardise its packaging across all markets it operates in. CO YO is manufactured and distributed under licence in the UK, the US and New Zealand, and is about to launch in Europe.
