It's all about packaging for Coca-Cola this festive season as the soft drink giant extends its now-famous Share-a-Coke campaign to include holiday-themed ideas.
Coca-Cola's festive packaging in the US will encourage consumers to share a Coke with "Santa", "Someone Nice", "Someone Naughty", "Under the Mistletoe", "Elves", "Secret Santa" and "Mrs. Claus".
Aluminium bottles will feature reindeer names such as "Dasher & Dancer", "Prancer & Vixen" and "Comet & Cupid."
Meanwhile, in the UK, Coca-Cola has released fun new packaging that allows drinkers to transform its bottle label into a festive bow.
The limited edition “bow bottles” are available from major supermarkets across its 1.75 litre range of drinks.
YouTube user “bulletsonmylife” has posted a video of the process:
Users simply peel back the label and pull the toggle:
The company's Australian efforts have focused on colour-changing packaging and image recognition technology this summer, and Coca-Cola South Pacific has re-launched its Appletiser range of sparkling juice with a marketing campaign that connects the beverage with celebrations of Christmas and the Australian holiday period.
The Coca-Cola Company acquired Appletiser from South African based beverage and beer giant SABMiller in December 2014.
It is now positioned as a non-alcoholic alternative and Coca-Cola wants to increase purchases of Appletiser by positioning it as the “best non-alcoholic drink for the holiday period”.
Focusing on the tagline “Bubbles Done Differently”, marketing efforts will target female grocery buyers, encouraging them to bring out the non-alcoholic bubbles along with the champagne at Christmas.
