A group aimed at championing RFID technology in retail environments has been formed in Australia.
Like-minded retailers, brands, solution providers and trade associations have joined to form The RFID Coalition to share projects, experiences, solutions and case studies relating to the technology.
Initial areas of interest include loss prevention, improved customer experience, inventory control, reduced labour costs and improved point-of-sale checkout.
These are benefits currently enjoyed by international retailers such as Zara, Uniqlo, and Lululemon, and The RFID Coalition aims is to support local companies adopt the technology here in Australia.
Some time ago, GS1 worked with tag manufacturers to develop the Gen2 EPC tag.
This standardised tag coding and reading across the sector and opened up closed loop supply chains.
However, GS1 Australia's Sean Sloan said Australia was yet to see the rapid expansion of take-up that was expected.
"We believe this group can pave the way for a greater understanding of the benefits and faster adoption of the technology, and the best way to achieve this is through an industry-wide approach," he said.
"With an industry approach, suppliers can be confident they are investing in the right technologies for all their customers."
Some of the companies supporting the work of the RFID Coalition include Myer, Country Road Group, Spotlight Retail Group, Puma, Nike, Target, Super Retail Group and more.
