Budweiser named itself as the beer brand that’s Made for Music globally one year ago with a television ad featuring Jay Z.
And has been using the platform to host live music events in eighty-five countries ever since.
Now it has extended its ownership of Made for Music into a limited edition, music-themed packaging range. There’s also a new primary can design which mirrors the outer packaging and it is the first time Budweiser has used a limited edition music design for its cans. The new packs, designed by global design agency, JKR are only available in the UK so far.
Behind the traditional red and white logo on the packs is a black and white photograph of people waving their hands in the air at a gig. The Made for Music logo is positioned near the base.
Following on from the success of new portable pack formats for the 2014 FIFA World Cup, Budweiser has also rolled out the easy-to-carry 18 pack can and six pack bottles in the Made for Music design.
The packaging forms part of the global 2014 Made for Music campaign. This includes a six-part online series called Made Underground that will chronicle Budweiser’s global quest to form a band by uncovering the world’s most talented street performers, and getting them to play at the 2014 Budweiser Made In America Festival, curated by Jay Z.
Both Jay Z and Rihanna will feature in the 2014 global Made for Music campaign that is to run again in eighty-five countries.
