Buderim chose a stand-alone pouch to replace the "shapeless pillow-packet format" that can get lost in the cupboard.

Buderim Ginger crystallises new pack format

4 December 2015

Buderim Ginger has released a new easy-open pack and resealable stand-up pouch for two of its products.

The brand has chosen a more contemporary design for its Naked Ginger (Uncrystallised) 200g pack and Crystallised Ginger 250g pack, with added functionality.

Moving away from a shapeless pillow-packet format that can get lost in the cupboard and can’t be re-sealed, Buderim’s new stand-alone pouch locks in the product's freshness and taste.

“In a recent national study of over 1000 people, we found the majority of our customers either purchased Naked and Crystallised Ginger as a snack or for cooking,” said Buderim Ginger marketing manager Jacqui Price.

“The previous packaging format wasn’t conducive to snacking and cooking use, whereas the new stand up-pack has a lot better presence in cupboards, making it easier to store and seal.”

Buderim Ginger is known for its ginger beer and ginger snack range, as well as its original ginger marmalade recipe.