Auckland-based packaging design agency Brother Design has received recognition for its work on Pams' feminine hygiene range.
The agency was given a silver award at London's Pentawards, and its work will appear with other winning designs in The Package Design Book.
The winning work was designed by Justine Rankine, senior creative at Brother.
“It’s really pleasing to win such a prestigious award for a project that had to overcome many design challenges,” Rankine said.
“It had to work across a variety of pack sizes and formats, yet still be a strong family of products.
"Printing was on both card and plastic, ruling out tight colour registration.
"Perhaps the biggest challenge was the competitiveness of the market, dominated by trusted international brands synonymous with the feminine hygiene category.”
As well as gaining stand-out and credibility, the Pams range had to appeal to women of all demographics, demanding wide appeal.
The result is a modern and elegantly simple design that avoids information overload, yet has a human, personal quality through handwritten copy.
The packs are easy to navigate too, with colour coding and information in a simple circle device.
The Pentawards win follows Brother’s international success for its Pams work in the shape of four Vertex awards and a First Place in the Dieline competition.
