Global packaging supplier Ardagh is touting the continuing benefits of metal as a packaging medium with the commissioning of a book aimed at packaging designers and brand owners.
The book, The Power of Metal Packaging, is a handbook presenting a series of thought-provoking articles as well as summarising the latest developments in metal packaging as used in daily life.
“This is not the first reference work on exceptional packaging and graphic designs, but it is we believe the only one to focus solely on metal packaging,” says Woep Möller, group commercial director of Ardagh Group.
“By including the most comprehensive information on how to gain maximum environmental and marketing value from one of the most useful and popular packaging formats, we are providing a valuable reference to the design community and brand owners worldwide.”
Available on request through Ardagh, the tome includes hundreds of illustrated examples of best design practice from beer kegs to paint cans, hair care products to furniture polish, and a full array of food and drink brands. New decorating, lightweighting, design and handling techniques are also described.
“The packaging designer must move from a disposable to a constant reuse mindset, which forms part of a broader effort to reduce waste by planning for a product’s potential recycling or reuse at the end of its life before it is even made,” Ardagh says. Hard copies are also being sent by Ardagh to its customers, design agencies and colleges, libraries, and relevant professional organisations and trade associations.
