Warner Edwards Distillery has just launched an unusual gin. Queen Victoria’s Rhubarb Gin’s roots, so to speak, go back to the gardens of Buckingham Palace during Queen Victoria’s reign. The rhubarb once came from there.
Over the course of the last century, the rhubarb plant has found its way to Warner Edwards’ Northamptonshire distillery from the royal allotment via the President’s official residence in Dublin.
That’s a story with selling power in the boutique spirits market, so bluemarlin’s job was to create a design that told the regal story behind gin while also aligning it with Warner Edwards’ existing portfolio.
The design borrows from the Penny Black, the world’s first adhesive postal stamp, which features the profile of Queen Victoria as it was first issued in 1840. It not only uses the stamp’s black, grey and white colour palette, it includes a portrait of Her Royal Highness surrounded by the leaves of her rhubarb plant as well.
“Warner Edwards is one of our favourite brands to work on and its fantastic success constantly inspires us,” said bluemarlin UK’s managing director, Marshall Ward. “It’s really rewarding to see this brand grow and blossom.”
Warner Edwards co-founder Tom Warner added, “This gin is a true reflection of what Warner Edwards is all about – British provenance, a great story and top quality ingredients. We still can’t believe that we’re distilling our gin with royal rhubarb. If it’s good enough for Queen Victoria, it’s good enough for us!”
