Belgium-based Martens Brouwerij has launched a new beer brand using digitally printed PET bottles which come to life using a smartphone app.
Called Dagschotel, the brand features the faces of several Belgian TV actors.
When the app is used, the characters deliver special performances on the smartphone. When two bottles are brought together, the app brings to life a dialogue between the characters – resulting in talking bottles.
KHS and NMP Systems were able to offer both the Plasmax FreshSafe-PET barrier coating for enhanced shelf life, and Direct Print Powered by KHS – an industrial-scale digital printing process with low-migration UV cure inks which provides a food-safe solution for PET bottles.
NMP Systems' Phil Johnson said the breakthrough technology of digital printing onto PET would enable beverage companies to change graphics within hours instead of weeks, and create new forms of consumer experience in a digital world.
