Representatives of the German subsidiary of the UK recycled packaging specialist DS Smith will be making a trip to Sydney in May this year, having achieved a double triumph in this year's World Packaging Organisation (WPO) WorldStar Packaging Awards.
DS Smith Packaging will receive two WorldStars, the most prestigious awards of the packaging industry, at this year’s awards ceremony in Sydney on 9 May, for its Xfach folding coil project and the Axe Anarchy packaging display.
The Xfach folding coil, made for German company Equisa AG, received a WorldStar in the miscellaneous category. Made out of 100 per cent corrugated board, the coil is designed to store and enable easy access to strings of materials such as plastic cords and cables.
The coil is manufactured as a single unit and stays connected when folded, has a tucked-in closure and does not need to be glued.
The Axe Anarchy display won in the WorldStar Health and Beauty category.
Developed to promote Unilever’s Axe Anarchy brand, the display is specifically designed to convey a meaning of disarrangement and chaos. This was implemented by the construction of the display, with trays attached inclined and asymmetrically.
“The Axe Anarchy display illustrates how classical displays with elaborate designs can attract new attention beyond known ‘own strengths’ at the traditional point of sale,” said Carolyn Wagner, managing director of DS Smith Packaging Germany, Austria and Switzerland.
“The ingenious design of the Xfach folding coil, meanwhile, makes it an economical and ecologically valuable solution,” Wagner said.
