A body spray from US producer CCL and two cans produced by Ball Corporation were recognised in this year's World Aluminium Aerosol Can Awards.
The panel of judges comprised experienced editors and journalists from renowned global industry media (including PKN managing editor Lindy Hughson) voted and chose winners in two categories: cans that are already on the market, and prototypes.
The International Organisation of Aluminium Aerosol Container Manufacturers (AEROBAL) stages the World Aluminium Aerosol Can Award every year.
In the category 'Aluminium cans already on the market', the two winners were TAG Body Spray from CCL and an anti-transpirant from Ball Corporation (USA) for the Men Expert Series from L’Oréal, which tied for first place.
'TACTILE', another aluminium can produced by Ball, emerged as the winner in the category 'Prototype'.
AEROBAL secretary general Gregor Spengler said the tie for first place showed the great breadth of quality at the top international level, and a constant commitment to the further development of aluminium aerosol cans.
In the recent relaunch of the TAG Body Spray by MY Import USA LLC, a customised and environmentally friendly design moved to the forefront.
Technical features included the aligned splined sections of the can, along with the recessed form area which is contoured to allow the TAG brand to be printed within the shape. This design lent the can its exclusivity in shape and style, and made for an eye-catching presence at point of sale, according to Spengler.
The unique can design also makes product counterfeiting more difficult.
The other winning can in this category used an innovative ReAl technology in making the new L’Oréal Men Expert Antiperspirant can (main picture, above).
This advanced technology enables cans with more complex shapes to be produced, and paves the way for the use of higher percentages of recycled materials and for greater potential to reduce weight.
Ball also chalked up a victory in the Prototype category for the Tactile aluminium can, which shows the possibilities of raised ink. With the special surface texture of the can, consumers enjoy a memorable product experience when grabbing hold of the can and forge an emotional tie to the brand.
These tactile patterns and structures can be applied 360° around the can.
