Pact Group subsidiary Alto has joined with New Zealand dairy giant Fonterra to launch a black milk bottle in support of the All Blacks 2015 Rugby World Cup campaign.
The limited edition run of four million numbered 2L 'all-black' Anchor bottles will be numbered from one to 15 so that consumers can collect the whole team.
The black bottle is one of the ways Anchor has leveraged its sponsorship of New Zealand’s national rugby team.
A brand film has been developed and is running on TV, online video and across social media.
Anchor reignited its partnership with the All Blacks on 31 July this year, 80 years to the day since the dairy company supported the All Black’s first overseas tour in 1835.
The recyclable black bottle also reinforces Anchor’s new brand positioning of #gostrong, which connects the elements of the campaign.
