Aj Carumba! Loco wine gets crazy garb

When Spanish winery Bodegas Canopy produced its first white wine variety, it chose a particularly in-your-face identity for it – “Loco”, Spanish for crazy.

To ensure the identity carried over to its packaging and branding, it, dressed the bottles in their own miniature straightjackets.

Created by Madrid design agency Lola, the wine packaging features a white fabric 'label' with basic information printed on it, which is wrapped around the bottle and secured firmly at the rear by tiny miniature buckles.

Taking the crazy concept even further, the packaging design also includes a padded white box for three wine bottles which Lola says represents a mental institution cell.

While not available through local wine retail outlets, the crazy bottles can be purchased online via: http://www.vinorama.es/denominaciones/mentrida/vino-loco