Kodak returned to the New York Stock Exchange on November 2013, two months after it emerged from bankruptcy (filed at the beginning of 2012), having shed its large legacy liabilities and exited several businesses.
Now it has restructured itself to “make the company faster-moving, more competitive and more entrepreneurial,” the company said in its statement.
From January 1, 2015, Kodak will have five market-focused business divisions: Print Systems; Enterprise Inkjet Systems; Micro 3D Printing and Packaging; Software and Solutions; and Consumer and Film. These divisions will be end-to-end operating units with responsibility and accountability for portfolio, product design, engineering, services, sales, purchasing and supply chai
“Kodak has an extraordinary product and service portfolio, groundbreaking scientific and engineering expertise, and a world-famous and highly trusted brand,” Kodak chief executive officer, Jeff Clarke stated. “We now have the right organisational structure for deploying those strengths to drive growth. We designed this structure to sharpen our focus on performance, predictability and accountability for business results.”
The new Kodak is made up of:
Print Systems Division:
This division will serve graphic arts and commercial print customers with printing plates (including the fast growing Kodak Sonora Process Free Plates), computer to plate (CTP) imaging solutions, electrophotographic printing solutions (EPS), OEM toner and all equipment services.
Enterprise Inkjet Systems Division:
This division will serve existing and future inkjet printing customers with Kodak Prosper Systems (including the Prosper 6000 Press, currently the world’s fastest and most powerful commercial inkjet press); Kodak Versamark Systems; Print on Demand Solutions (PODS); and ink OEM solutions.
Micro 3D Printing and Packaging Division:
This division serves packaging customers and display OEM partners with products such as Kodak Flexcel NX systems and plates, legacy packaging solutions and touch sensor films.
Software and Solutions Division:
This division includes Kodak Technology Solutions, Kodak’s go-to-market engine to prioritise and monetise Kodak innovations in partnership with Kodak Research Labs; Kodak Unified Workflow Solutions; Brand Protection Solutions; Kodak Services for Business; and Design 2 Launch solutions to manage and coordinate use of brand assets.
Consumer and Film Division:
This is Kodak’s most consumer-facing division, with responsibility for consumer inkjet solutions, motion picture and commercial films, synthetic chemicals, and brand licensing. This division is responsible for the exploration of other potential initiatives in the consumer space.
Kodak is combining its current four regional sales organisations into two:
- Europe, United States and Canada, Australia and New Zealand (EUCAN) led by John O’Grady, managing director, EUCAN, and vice president, Kodak.
- Asia, Latin America, Middle East and Africa (ALMA) led by Lois Lebegue, managing director, ALMA, and vice president, Kodak.
