Close×

An end-to-end flexible packaging company has released technology for waterless flower packaging with an extended shelf life.

The India-based company, Uflex, worked with a Netherlands-based shelf life extension technology company called PerfoTec on a solution that they claim makes the use of water in the supply chain redundant.

The shelf life of flowers can be extended using Active Modified Atmospheric Packaging (AMAP) technology, which is already used in fresh fruit and vegetable markets.

Facing the challenge of humidity inside the packaging of flowers during transport, which can create diseases such as Botrytis, Uflex developed a new biodegradable film called Flexfresh.

This works to keep the product breathing in hydrated oxygen and release excess humidity, keeping the flowers dry.

Using a fast respiration meter from Perfotec, Uflex was able to measure the oxygen demand of flowers.

Laser technology makes micro-perforations on the Flexfresh film to allow enough oxygen for the flowers to stay alive and prevent them from excess oxidation.

The flowers are “put to sleep” and can go without water for five days as the humidity is fed back into the flower when it continues to breathe.

Once the package is received by the customer and opened, the bouquet remains fresh in a vase for at least a guaranteed seven days.

Food & Drink Business

Ben & Jerry’s co-founder, Ben Cohen, is calling on Australian consumers to boycott Magnum ice cream, escalating a campaign for parent company The Magnum Ice Cream Company (TMICC) to sell the brand to investors aligned with its social mission.

More than US$23 billion in global CPG value share has shifted from mainstream-priced products to discount and premium tiers, and snacks and alcohol face the deepest cuts in spending intentions, according to NIQ’s Consumer Outlook 2027.

At its AGM on 24 November, SPC Global will ask shareholders to approve a new corporate name, Altiva Global, to separate the listed group from its SPC trading business.