UPM Adhesive Materials has launched the UPM ProCycle portfolio of recycling-compatible label solutions, combining adhesive technologies and circular products to help converters and packaging brand owners select options with recognised recyclability performance.
The portfolio currently includes label materials suited for rigid PET and HDPE packaging across beverage, food, and home and personal care applications. Adhesive technologies, including wash-off, are designed to ensure materials separate cleanly during mechanical plastic recycling processes such as washing and grinding, supporting high-quality recyclate.
UPM says the label solutions deliver consistent adhesion, efficient converting and print quality for plastics, fibre and glass packaging. All products in the portfolio are externally recognised as recycling compatible across packaging types and markets, with independent testing used to verify specific functionalities such as clean release.
Suvi Rasa, manager of Circularity and Sustainable Product Design at UPM Adhesive Materials, says, “As packaging recyclability requirements and regulations evolve, UPM ProCycle helps converters and brands navigate the changes and stay compliant. Backed by UPM’s adhesive and sustainability expertise, the portfolio makes it easy to select label solutions for recyclability performance.”
The company says the portfolio will continue to expand with additional adhesive technologies and label products to address evolving circular packaging needs.
