Glass bottle manufacturer Owens-Illinois has developed technology to produce red glass on a commercial scale.
Partnering with its Brazil-based customer Ambev, Owens-Illinois will launch a new variety of one of its beverages, named Skol Beats Secret, in a red bottle.
The glass company has researched and developed the colour innovation needed to produce the bottles – or containers - at a competitive price.
Brazil is the first country to launch the red glass bottle, which extends the Skol Beats line and offers the product a point of difference as well as protection.
Since the original Skol Beats launched in clear glass, Ambev has continued to add new versions, including Extreme in black glass, Senses in blue glass, Spirit in green glass, and now Secret in red.
Each version features differentiated flavours as well.
According to Owens-Illinois’ data, companies that invested in differentiated products in the food and beverage markets over 2013-2015 have had an increase in sales of up to 256 per cent.
