Avery Dennison has launched AD XeroLinr DT, its direct thermal (DT) linerless portolio for variable information printing, as part of its growing Sustainable ADvantage offerings in the Asia Pacific region.
According to the company, AD XeroLinr DT is designed to increase sustainability and productivity, while reducing the overall logistics time and cost.
As the backing material that carries the label face until its application stage, liners comprise 30-40 per cent of the entire pressure-sensitive label construction.
With the complete elimination of liners, the company claims that AD XeroLinr DT offers sustainability advantages in comparison to the conventional DT labels with liners, including reduction in the use of raw materials, greenhouse gas emissions, and solid waste generation.
Its construction enables more labels per roll and less frequent changeovers, providing more machine uptime.
“We are excited to extend AD XeroLinr DT to our customers in this region. The linerless market is expected to grow significantly over the next few years, especially where variable information printing needs are high, such as quick service restaurants, e-commerce, and weigh-scale applications,” said Jitesh Mehta, senior product marketing director at Avery Dennison.
“This is coming from increased demand for sustainable alternatives, and we believe our global reach, technical expertise, and innovative approaches will greatly support the sustainability landscape.”
