Barry-Wehmiller’s (BW) global network of packaging divisions – Accraply, BW Flexible Systems, BW Integrated Systems, Pneumatic Scale Angelus and Synerlink – have united under the BW Packaging brand, formerly BW Packaging Systems.
BW Packaging supplies the global manufacturing market with a wide range of packaging solutions, from standalone machines to fully integrated systems. Through partnerships with its customers, the company develops purposeful packaging solutions to optimise its customers' processes and backs these with customer support.
In 2023, BW Packaging says it will continue to help solve the packaging industry’s greatest challenges, and is focused on addressing four key pillars in meeting this ambition:
- Sustainability – infusing sustainable thinking into its business culture and practices;
- Integration – building robust connections through expertise and IIoT solutions;
- Automation – prioritising people and safety, while streamlining production; and
- Performance – improving overall equipment effectiveness with reliable solutions and lifetime customer support.
Commenting on the rebrand, Gordon Wood, general manager at BW Packaging in Australia, said, “Our customers identify more readily with the BW portion of the platform name than with the longer BW Packaging Systems, therefore the decision has been made to drop the ‘Systems’ and shorten the company name.”
“We are also keeping the distinct divisional logos, such as Pneumatic Scale Angelus (PSA) for example, where our double seam icon carries a great deal of brand equity,” he said.
“Our branding and that of our sister divisions will also evolve to give us the opportunity to place more emphasis on well-known brands, such as Hayssen or Angelus, that customers recognise and associate with quality and value, while still referencing the BW name.
“We’re looking forward to those changes and having more opportunities to spotlight these brands in the coming weeks and months.”
