Brand protection company YPB Systems has joined GS1 Australia’s Alliance Partner Program as a strategic alliance partner to combat counterfeiting.
GS1 is a not-for-profit organisation that provides GS1 standards and services to improve the efficiency, safety and visibility of supply chains across physical and digital channels in 25 sectors.
The YPB platform enables clients to protect their brands and vital documents from the risks of counterfeit, product diversion and theft, while providing tools to connect directly with their customers.
John Houston, CEO and executive chairman at YPB Group, said the decision signified a commitment to GS1 compliance and alignment with GS1 initiatives across multiple industries.
"We are looking forward to bringing certainty of authenticity to brands to GS1 members in the Australian marketplace through our leading brand protection and customer engagement solutions,” he said.
YPB works in partnership with their customers to create and tailor security solutions to protect their brands against counterfeiting, preserve the integrity of products to verify its authenticity through the supply chain, and connect them with their customers to safeguard them from counterfeit products.
