Australian packaging intelligence company Phantm has launched the next generation of its AI-enabled packaging data platform, designed to collect, verify and maintain packaging information across complex supply chains.
The platform’s latest development has been informed by Phantm’s work with customers including MECCA, Adairs, Toyota, Opal Group, Thomas Foods International and ITW Construction since the launch of Phantm AI in October 2025.
According to Phantm, that work has shown businesses require more than a tool for producing individual packaging reports. They need a system capable of collecting, structuring and maintaining reliable packaging information that can be used across reporting, compliance, procurement and packaging improvement programs.
“We are fortunate to have customers who have been prepared to build with us, challenge us and show us where the real problems are,” said Elliot Costello, chief executive of Phantm.
“This next stage reflects what we have learned from working with them and their suppliers. We are continuing to strengthen the technology for large enterprise customers, while making it easier for smaller businesses to participate.”
The platform reads existing packaging documentation, structures the information and identifies gaps in the available data. Automated workflows are then used to request and track missing information from suppliers, with supporting source documents retained alongside the data.
Phantm says working directly with supplier networks can reduce the time and cost involved in chasing, interpreting and consolidating packaging information. It also allows businesses to build a component-level data asset that can be updated and reused when new reporting, regulatory or commercial requirements arise.
The company describes this approach through the principle “Capture Once. Repurpose Forever”.
Jason Robinson, national product sales specialist at Opal, said the platform was changing how the company manages packaging information.
“Phantm is helping us transform the way we understand our packaging data,” Robinson said. “They have taken the time to understand our business and built tools that ensure OPP delivers best-in-market environmental outcomes, make better, data-driven, sustainable packaging decisions and provide the data our customers need in the future. The pace, quality and fresh thinking they bring challenge the team to think about data in a whole different way.”
A central challenge for packaging data systems is obtaining consistent information from the hundreds or thousands of suppliers used by large organisations. Many smaller suppliers have limited resources for responding to expanding customer and regulatory data requirements.
Phantm says the updated platform has therefore been designed to simplify participation for small and medium-sized suppliers, while providing enterprise customers with the governance, traceability and supporting evidence they require.
“For packaging data infrastructure to work at scale, it has to work for everyone,” Costello said. “We have made it easier for suppliers to provide packaging information and for large organisations to collect data they can trust.”
As packaging regulation and reporting requirements develop in Australia and overseas, Phantm argues that packaging data will need to be managed in the same way as other critical business information – structured, governed, supported by evidence and maintained as part of routine operations.
Phantm is also developing a global packaging regulatory tracker, designed to help businesses monitor changing requirements across international markets and identify the data needed to respond.
The platform is intended to provide that underlying data infrastructure, enabling packaging information to be applied to multiple business and regulatory needs without repeatedly rebuilding the dataset.
