• Australia’s first paper-recyclable single-serve tomato sauce packs
    Australia’s first paper-recyclable single-serve tomato sauce packs
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MasterFoods is trialling Australia's first paper-recyclable single-serve tomato sauce packs, reducing plastic by 58 per cent compared to its original packaging. 

Bill Heague, general manager of Mars Food & Nutrition Australia
Bill Heague, general manager of Mars Food & Nutrition Australia

The trial, which is part of the company’s ongoing sustainability efforts, will run from November 2024 to April 2025, with over a million units evaluated across various locations, including sporting stadiums, petrol stations, mining sites, and pie shops.

The new paper-based packaging, made at Mars Food & Nutrition’s Wyong site, is designed to be recyclable via traditional kerbside systems, aligning with Australia's National Packaging Targets. Bill Heague, general manager of Mars Food & Nutrition Australia, explained, “The trial of paper-based MasterFoods Recyclable Squeeze-On Tomato Sauce packs marks another important milestone in Mars’ sustainability journey. This trial will allow us to better understand how the new format performs in market.”

New recyclable paper-based packs: Recycling made easy squeezy
New recyclable paper-based packs: Recycling made 'easy squeezy'

The packaging, designed by Easysnap Technology, a division of Gualapack, is built for one-handed use, with a simple folding mechanism to dispense sauce. The project follows five years of research and $3 million investment.

Chris Foley, CEO of the Australian Packaging Covenant Organisation (APCO), praised the collaboration, saying, “This trial will help ensure the packaging can be effectively recycled post-consumer use.”

The initiative is expected to reduce Mars Australia's plastic usage by approximately 190 tonnes annually if the packaging is rolled out across the full product range.

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