• Alan Brooke has been appointed as Foodmach's national sales engineer, effective immediately
    Alan Brooke has been appointed as Foodmach's national sales engineer, effective immediately
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Packaging automation integrator Foodmach has appointed Alan Brooke as national sales engineer, effective immediately.

Brooke will join Foodmach’s Australia-wide team of sales and technical support engineers – a team focused on the company’s core offerings of conveying, palletising and Industry 4.0 integration, and works closely with the Technology Products and International Sales teams to provide turnkey packaging lines.

“Brooke brings with him 30 years of experience through his many roles in fast-moving consumer goods (FMCG). He’s well known, liked and respected in the industry, and we’re delighted he’s chosen Foodmach,” says Chris Yule, national sales manager, Foodmach.

“Foodmach is a little unique in that all our sales staff are engineers, each of whom brings an area of expertise to the table.

“We’re invested in both the current and future performance of our people, so we provide mentorship and succession planning to create depth of knowledge. Brooke is a revered addition to our collective engineering design and development brains trust.”

Brooke was previously the sales manager at Prime Engineering Services for 16 years and sales project manager at KHS Pacific for seven.

Recently, Brooke project-managed a can filler and conveyor upgrade for Campari Group, increasing production speeds on that line by 30 per cent.

“Foodmach has been a mainstay of the Australian packaging scene for as long as I can remember,” Brooke says.

“I’ve watched the company’s growth and innovation strategy with interest over the years because it’s certainly going places. I’m looking forward to some exciting challenges with Foodmach’s customer portfolio, which includes some of the biggest names in food and beverage.”

Earle Roberts, Foodmach CEO, said he is pleased to have Brooke on board, having known him for decades prior to his appointment.

“I’ve known him for 20 years and competed with him on some of those. I’ve always held him in the highest regard in terms of his technical expertise, commercial abilities and professionalism,” explains Roberts.

“He’s acknowledged in the industry as one of the best engineers in complex line design and brings further strength to our already formidable team. And it’s great to have Brooke on our side, rather than trying to outsmart him, which has always proven difficult.”

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