Sally Williams (Sustainable Sally) has joined forces with Martogg Group in a combined effort to promote Australian sustainable packaging solutions to brands and consumers.
Recycled PET manufacturing specialist Martogg Group has given its business new impetus through its just-announced alliance with former Brand Power presenter and household name, Sally Williams, who has in recent years dedicated her career to supporting and representing brands and companies that are making a concerted effort to reduce waste.
Williams has taken a realistic stance on sustainability, recognising the growing need for industry groups, consumers and, importantly, government to unite in order to make any significant change to the way Australians use and possibly misuse single-use plastic.
When approached earlier this year by Martogg Group’s product manager, Austen Ramage, to join forces with the company as an ambassador for its recycled plastics range, Williams jumped at the opportunity.
“Our investment into the recycled PET market really highlighted the need for action now – we have a real problem with plastic waste in Australia and there is clearly a need for more education around sustainable packaging that will help to facilitate meaningful action. The time for talking is over, we have to start making a difference by re-using our plastic waste,” Ramage said.
“Since 1975 we have had a strong company focus on recycling and sustainability, and over the years we have continued to invest in new processes to support the manufacturing of truly sustainable material. Plastic is an amazing material that changed the world, but we have become complacent and have neglected the recyclability of this fantastic and valuable resource.”
“It’s time now,” he said, “for us as a company to come out of the shadows so to speak and let government, industry and consumers know that there are alternatives. To do this we needed a voice, that’s why we turned to Sally who for years has been the household name in consumer purchase decision making.”
Williams said, “The alignment represents a major step forward in positive action, the kind we need if we are to make any inroads into stopping the growing pollution and waste problem that will inevitably effect our future.
“In the guise of Sustainable Sally I see my job as Martogg ambassador in getting the Martogg message across to a wider, non-industry specific audience: the people who have been following me for years and can together influence what types of packaging ends up on our supermarket shelves.”
“Now there is a recyclable plastic product range that manufacturing and packaging industries can rely on, and it is up to us to direct consumers to these products and help them make the right purchase decisions,” she said.
Together, Sally Williams and Martogg intend to educate institutions, brands and consumers to make sustainability the number one factor when making their purchasing decisions. They will collaborate with industry bodies to establish clear and common labelling protocols around recycled content for the future.
The Martogg alignment with Sally Williams is intended to be a long-term partnership, which will see the roll-out of a broad-based educational campaign on recycled plastics available to the packaging supply chain, brand owners and consumers in Australia.
In line with the announcement today of its partnership with Sally Williams, Martogg Group has also launched a new website for Martogg LCM, which outlines its life cycle management approach.
Using Martogg’s extensive knowledge as specialists in polymer compounding, Martogg LCM takes a ‘cradle to cradle’ approach to the lifecycle management of polymers, offering a wide range of products from industrial resins through to FDA approved recycled rLDPE, rHDPE and rPET.