Two Australasian Packaging Innovation & Design (PIDA) Award winners from 2024 – Don Deli Cuts (George Weston Foods) and Naked Rivals – have been shortlisted as finalists for three WorldStar Packaging Special Awards.
Don Deli Cuts (George Weston Foods) is a finalist in two separate award categories (Accessible Packaging Design Special Award and the Save Food Packaging Design Special Award); while Naked Rivals is also shortlisted as a finalist in the Save Food Packaging Special Award.
Enveloped in innovation
GWF's Don brand has brought a new innovative and intuitive flow wrapped (envelope pack) with reseal functionality to Australia.
The secondary seal and reseal functionality is secured on the reverse of the pack with a resealable label with clear instructions on how to open and close the pack for optimal freshness, and removing the need to decant product into sealed containers or using secondary plastic for wrapping in the moisture and flavour.
The reseal functionality preserves food freshness, sealing in moisture and flavour, thus reducing wastage due to dry, spoiled product.
The packaging enables consumers to retain product in its original packaging for fridge storage, thus product information such as use by dates are visible to consumers.
It also prevents wasteful double packaging through use of cling wrap and therefore reduces packaging disposal and of course minimises food waste in the household through its innovative design features.
Created to save imperfect fruit
Naked Rivals is on a mission to save imperfect fruit and also end food waste at home, providing consumers with convenient food options that doesn’t compromise their need for great tasting, and healthy ingredients that are sustainably packaged.
Naked Rivals provide consumers with access to frozen 100 per cent fresh lemon and 100 per cent lime juice cubes. The juice is sealed and frozen immediately once it has been filled in the bespoke 100 per cent sustainable packaging, which includes an rPET tray and a kerbside recyclable cardboard outer.
The printing on the outer uses ink from vegetable oil extract. The packaging is unique with the easy-peel film and tray allowing consumers to pop out cubes with ease.
The bespoke recyclable rPET tray with tamper proof features is a unique sustainable packaging for juice.
The 2025 Save Food Packaging Design Special Award finalists are:
- George Weston Foods for Don Smallgoods Don Deli Cuts from Australia & New Zealand
- Smurfit Westrock for Safe and Green Punnets from Spain
- Naked Rivals for Convenience with a Conscience from Australia & New Zealand
The 2025 Accessible Packaging Design Special Award finalists are:
- Alfelder Kunststoffwerke Herm. Meyer for ALKOseal pierce 'n' peel ‘Easy to open’ induction sealing liner for rigid packaging from Germany
- George Weston Foods for Don Smallgoods Don Deli Cuts from Australia and New Zealand
- Miguel Anton for Spin Jug from Spain
The winners of the WorldStar Special Awards will be announced live on 30 May at the 2025 WorldStar Packaging Awards, which will be held alongside the IPACK-IMA tradeshow in Milan, Italy.
Celebrating with Don Deli Cuts and Naked Rivals will be a large delegation of Australian companies, including PKN, in attendance for the awards ceremony to collect their general category WorldStar Packaging awards.
This is the fifth year in a row that the ANZ region has maintained a top five spot against some very tough competition from extremely large countries.
ANZ PIDA Winners have been internationally recognised with 18x awards across 8x categories: Packaging Materials & Components, Food, Household, Health & Personal Care, E-Commerce, Labelling & Decoration, Non-Alcoholic Beverages, and Transit.
Only PIDA Award winners across Australia and New Zealand are exclusively eligible to enter the prestigious WorldStar Packaging Awards each year.
The 2025 PIDA Awards will be held on 6 May alongside the 2025 Australasian Packaging Conference in Sydney.
