Innovia Films will bring a broader label film portfolio to Labelexpo Europe 2025, reflecting its growing focus on recyclable and PVC-free materials developed across Europe and the Americas.
A major focus will be the company’s range of biaxially-oriented polypropylene (BOPP) films, designed for pressure-sensitive labels, shrink sleeves and in-mould labelling. This includes newly developed coated and metallised label films, thinner polyolefin shrink options, and materials with increased recycled content.
The films are being produced locally in both Europe and the Americas, following recent investment in a new extrusion line in Germany. Gunther Birkner, president of Innovia Films, said the updates reflect a broader shift across its portfolio, “These strategic investments strengthen our manufacturing capabilities, expand our BOPP film portfolio worldwide, and enable us to produce locally.”
The new extrusion line will supply thinner and more economical films for pressure-sensitive labels. Simon Huber, managing director at Innovia Films Europe, said, “We have developed materials that embrace the principles of reduce, reuse and recycle to support end-of-life recyclability.”
Among the innovations on show will be RayoFloat, a floatable polyolefin shrink sleeve material that separates easily from PET bottles during recycling. Approved for HDPE and PP containers, it’s also available in a white version for light-sensitive products. Visitors can watch a live demonstration of its performance during the sink/float separation phase.
For applications in home and personal care, Innovia is promoting its CPE and WPE label facestock alternatives, which are up to 40 per cent thinner than standard polyethylene and offer clarity suitable for clear-on-clear labelling.
Aaron Henneger, vice president and general manager for Innovia Films Americas, said the new coated films offer flexibility for label converters, “We now have the ability to offer a highly modular approach to label facestock. Customers can tailor materials to meet their label and packaging needs.”
In response to EU Packaging and Packaging Waste Regulation (PPWR) targets, Innovia has incorporated mechanically recycled content into several products. The Encore RFC35m35 film, for example, includes 35 per cent post-consumer recycled content and is aimed at wraparound label applications.
In the wet wipes sector, Innovia is presenting a fully recyclable, monomaterial label designed for moisture resistance and durability. “By eliminating the need for multi-material components, it supports a circular economy and simplifies the recycling process,” said Lucija Kralj, business unit director, labels EMEA.
Innovia’s in-mould label (IML) portfolio is also growing. The RayoForm range is designed for polypropylene containers and allows labels to be integrated directly into the moulded pack. This removes the need for adhesives and keeps the material stream consistent for recycling.
For printed graphics, Innovia will display PVC-free BOPP film alternatives. As Huber explained, the new Rayoart range is produced on a line dedicated to PVC-free substrates. “This will be a step change for the graphics industry, switching from a material that is detrimental in recycling to a material that actually can be recycled,” he said.
