Yoplait is launching a nationwide on-pack promotion, giving consumers a chance to win prizes every hour, including a grand prize of $10,000.
The promotion, running from 8 January to 5 March 2025, coincides with the back-to-school period and features special packaging on Yoplait’s 1kg tubs, 12-pack, and 6-pack pots.
Shoppers can enter by purchasing any tub, pot or pouch of Yoplait product and visiting the promotion site to upload their receipt and digitally ‘open a tub of joy’ or by scanning the QR code on-pack. Once uploaded, shoppers will go into the running to win giveaways every hour of $100, $100 Coles Gift Cards and personalised lunch bags via Woolworths plus a grand prize of $10,000 cash. The QR code technology and platform for the promotion was developed and is managed by 31st Second.
Tegan Froud, senior brand manager of flavoured yoghurt at Bega Group, said, “Yoplait is always looking for ways to bring joy to Australian families. Our first on-pack promotion offers a delightful experience for our consumers, combining the pleasure of our creamy yoghurt with the excitement of winning prizes.”
The promotion will be available across all Australian stores.
