Housed in a 170g themed tub, the product includes a mix of sweet pumpkin puree with cinnamon and nutmeg, topped with yoghurt.
Close to 65,000 pots will be sold through Woolworths leading up to 31 October.
The launch will be supported by a marketing campaign which promotes the hashtag #ScaryGood.
Mars ANZ has appointed Rita McComb and Mitch Maiers to senior commercial and category roles to strengthen retailer partnerships and support growth in its pet food business.
Australia's rendering industry has strengthened its sustainability credentials, with the ARA formally launching its first Sustainability Framework at the conclusion of its 18th International Symposium.
Treasury Wine Estates (TWE) has agreed to sell Seppelt to Stonier CEO and co-owner Aaron Drummond and partners, the latest step in its plan to cut its brand portfolio from 76 to fewer than 30. The deal includes the Seppelt brand, the Great Western winery and cellars, and the Drumborg vineyard. No price was disclosed.
