• In the 1960s a new red and yellow label design was introduced, paving the way for the jar we know today. Image: Bega
    In the 1960s a new red and yellow label design was introduced, paving the way for the jar we know today. Image: Bega
  • Vegemite's limited-edition 100th anniversary range.
    Vegemite's limited-edition 100th anniversary range.
  • This anniversary jar is inspired by the first jar of Vegemite that hit the shelves with a red and black label. Image: Bega
    This anniversary jar is inspired by the first jar of Vegemite that hit the shelves with a red and black label. Image: Bega
  • In the 1930s, Vegemite was well on its way to becoming a pantry staple. In line with the era, Art Deco stripes were added to the label. Image: Bega
    In the 1930s, Vegemite was well on its way to becoming a pantry staple. In line with the era, Art Deco stripes were added to the label. Image: Bega
  • In the 1960s a new red and yellow label design was introduced, paving the way for the jar we know today. Image: Bega
    In the 1960s a new red and yellow label design was introduced, paving the way for the jar we know today. Image: Bega
  • Vegemite's limited-edition 100th anniversary range.
    Vegemite's limited-edition 100th anniversary range.
Close×

Vegemite has revealed its 100th anniversary label designs, releasing three limited-edition jars as they roll off Bega’s production line in Port Melbourne.

While Vegemite’s packaging has evolved over the years, one thing that remains the same is Australia’s love for the spread. The anniversary collection looks back at and is inspired by Vegemite label designs of the past.

Each design pays homage to a label that debuted across its 100-year legacy, with one of the commemorative designs, inspired by Vegemite’s 1930s’ jar also featuring on Vegemite’s 350g Squeezy product.

Rob Carman has worked at Vegemite HQ for over 51 years and has overseen the anniversary jars rolling off the production line. Image: Bega
Rob Carman has worked at Vegemite HQ for over 51 years and has overseen the anniversary jars rolling off the production line. Image: Bega

The team that make Vegemite possible are delighted to be celebrating the occasion, including Rob Carman who has worked at Vegemite HQ for over 51 years.

“It’s incredibly exciting to see the 100th birthday anniversary jars roll off the production line. It is hard to believe Vegemite is turning 100 ‘mitey’ years this year – we’re proud to continue to produce over 20 million jars of Vegemite each year,” said Carman.

Vegemite’s 100th birthday jar and squeezy designs are available from Coles, Woolworths, and independent supermarkets.

Vegemite predicts that the 100th anniversary labels will be in circulation until November.

Food & Drink Business

Environmental monitoring is a critical component of food safety programs, involving sampling and testing the environment and equipment within a food manufacturing facility to help prevent cross-contamination of finished products. Neogen has released the second edition of its handbook for the sector.

Changing consumer habits mean that functional beverages are becoming increasingly important for the beverage industry. This article from Drintec provides an overview of changing purchasing behaviour in an international context.

Bega Group has joined forces with global dairy giant FrieslandCampina in its bid to acquire Fonterra Co-operative Group’s Mainland business. There are two other players in the ring for Mainland – Japanese food company Meiji Holdings Co and French dairy giant Lactalis.