• Vegemite's limited-edition 100th anniversary range.
    Vegemite's limited-edition 100th anniversary range.
  • This anniversary jar is inspired by the first jar of Vegemite that hit the shelves with a red and black label. Image: Bega
    This anniversary jar is inspired by the first jar of Vegemite that hit the shelves with a red and black label. Image: Bega
  • In the 1930s, Vegemite was well on its way to becoming a pantry staple. In line with the era, Art Deco stripes were added to the label. Image: Bega
    In the 1930s, Vegemite was well on its way to becoming a pantry staple. In line with the era, Art Deco stripes were added to the label. Image: Bega
  • In the 1960s a new red and yellow label design was introduced, paving the way for the jar we know today. Image: Bega
    In the 1960s a new red and yellow label design was introduced, paving the way for the jar we know today. Image: Bega
Close×

Vegemite's centenary jars roll onto shelves

By Pippa Haupt | 20 July 2023

Vegemite has revealed its 100th anniversary label designs, releasing three limited-edition jars as they roll off Bega’s production line in Port Melbourne.

While Vegemite’s packaging has evolved over the years, one thing that remains the same is Australia’s love for the spread. The anniversary collection looks back at and is inspired by Vegemite label designs of the past.

Each design pays homage to a label that debuted across its 100-year legacy, with one of the commemorative designs, inspired by Vegemite’s 1930s’ jar also featuring on Vegemite’s 350g Squeezy product.

Rob Carman has worked at Vegemite HQ for over 51 years and has overseen the anniversary jars rolling off the production line. Image: Bega
Rob Carman has worked at Vegemite HQ for over 51 years and has overseen the anniversary jars rolling off the production line. Image: Bega

The team that make Vegemite possible are delighted to be celebrating the occasion, including Rob Carman who has worked at Vegemite HQ for over 51 years.

“It’s incredibly exciting to see the 100th birthday anniversary jars roll off the production line. It is hard to believe Vegemite is turning 100 ‘mitey’ years this year – we’re proud to continue to produce over 20 million jars of Vegemite each year,” said Carman.

Vegemite’s 100th birthday jar and squeezy designs are available from Coles, Woolworths, and independent supermarkets.

Vegemite predicts that the 100th anniversary labels will be in circulation until November.

Food & Drink Business

Balancing trend velocity with value supremacy   Read more

Balancing trend velocity with value supremacy

If 2025 taught Australian brands anything, it’s that many growth pockets exist throughout an Australian FMCG industry exhibiting patchy performance. Circana insights director Australia, Daniel Bone, discusses what trends the market research company is seeing, and how food and drink brands can come out on top in 2026.

Read more

2 Dec 2025
Treasury Wine makes $687.4m write-down on US business   Read more

Treasury Wine makes $687.4m write-down on US business

Treasury Wine Estates (TWE) has warned it will take a significant non-cash impairment against its Americas business, with the company preparing to write off at least all US goodwill valued at $687.4 million as at June 2025.

Read more

2 Dec 2025
Maggie Beer AGM lays out path for turnaround   Read more

Maggie Beer AGM lays out path for turnaround

Maggie Beer Holdings (MBH) chair Mark Lindh has used the company’s 2025 AGM to lay out a clearer path for stabilising and rebuilding the business, telling shareholders the group has “earned the right to grow” after a year of intense restructuring, cost-cutting and strategic refocus.

Read more

1 Dec 2025